Project Discovery, with its focus on hands-on learning, has been instrumental in moulding a world-class college experience for me. Learning through real life business cases has allowed me to move away from mere knowledge acquisition to, more importantly, knowledge application.
Professors Tan Hun Tong and Jun-koo Kang were named last year as top researchers in their respective fields. Prof Tan was found to be the world’s No. 1 accounting researcher in a ranking by Brigham Young University. Prof Kang was ranked top in the Asia-Pacific for finance research by a study published in the Pacific-Basin Finance Journal.
Asian firms focus on products and neglect customer experience: Marketing guru Bernd Schmitt is spearheading an effort to ensure that Singapore becomes the go-to centre for businesses looking to engage with Asian consumers.






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