Discovering a multi-perspective approach to solving problems
Discovering a multi-perspective approach to solving problems

Project Discovery, with its focus on hands-on learning, has been instrumental in moulding a world-class college experience for me. Learning through real life business cases has allowed me to move away from mere knowledge acquisition to, more importantly, knowledge application.

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Ms Linda Ong, Deputy Director of the Undergraduate Career Services Office
Top NTU Professors
Two NTU professors top their research fields

Professors Tan Hun Tong and Jun-koo Kang were named last year as top researchers in their respective fields. Prof Tan was found to be the world’s No. 1 accounting researcher in a ranking by Brigham Young University. Prof Kang was ranked top in the Asia-Pacific for finance research by a study published in the Pacific-Basin Finance Journal.

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BuyingIntoBranding
Buying into branding

Asian firms focus on products and neglect customer experience: Marketing guru Bernd Schmitt is spearheading an effort to ensure that Singapore becomes the go-to centre for businesses looking to engage with Asian consumers.

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